In parallel with the increase in health awareness among Egyptians, sporting goods and products are becoming more relevant in the country. With increasing usage of social media and greater connectivity, educated Egyptians in the middle-income class and above are more aware of global trends and increasing sports awareness.
The Team Sports segment features exhibitors and brands who manufacture or supply:
Sporting Goods, Equipment, Products
Sports Tourism Services
This show segment targets local/regional distributors, resellers, supermarkets, hypermarkets, schools/universities and specialised retailers across North Africa.
Egypt is calling emerging market investors
Egypt has the highest potential in the region especially with the stabilisation of its economy and an outlook for growth in the mid-long term. One of focus is to make Egypt a sports hub by developing sports venues, recreation and leisure centres across the country with the aim of attracting global brands to expand and have a share in the market.
A major exporter of sporting goods and equipment in North Africa
Egypt remains the leading exporter of sporting goods and equipment in the North Africa and some countries in the Middle East. This offers both local manufacturers and Egypt-based distributors a huge share in the global sports market.
Sporting goods distribution adds Hypermarkets as a new sales channel
Hypermarkets is a relatively new channel for sales of sporting goods in Egypt. As a high percentage of consumers are of low income, hypermarkets are benefiting thanks to inflation as consumers are looking for more reasonable prices.