Team Sports

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In parallel with the increase in health awareness among Egyptians, sporting goods  and products are becoming more relevant in the country. With increasing usage of social media and greater connectivity, educated Egyptians in the middle-income class and above are more aware of global trends and increasing sports awareness.

 

The Team Sports segment features exhibitors and brands who manufacture or supply:

  • Sporting Goods, Equipment, Products

  • Uniforms

  • Sports Accessories

  • Sports Tourism Services

 

This show segment targets local/regional distributors, resellers, supermarkets, hypermarkets, schools/universities and specialised retailers across North Africa.

Egypt is calling emerging market investors

Egypt has the highest potential in the region especially with the stabilisation of its economy and an outlook for growth in the mid-long term. One of focus is to make Egypt a sports hub by developing sports venues, recreation and leisure centres across the country with the aim of attracting global brands to expand and have a share in the market.

A major exporter of sporting goods and equipment in North Africa

Egypt remains the leading exporter of sporting goods and equipment in the North Africa and some countries in the Middle East. This offers both local manufacturers and Egypt-based distributors a huge share in the global sports market.

Sporting goods distribution adds Hypermarkets as a new sales channel

Hypermarkets is a relatively new channel for sales of sporting goods in Egypt. As a high percentage of consumers are of low income, hypermarkets are benefiting thanks to inflation as consumers are looking for more reasonable prices.

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Sales & Sponsorship Contacts

Local Sales

Rana Ibrahem 

Sales Manager

International Sales

Jeano Pangan

Group Director & Head of Marketing

Show Timings

Thursday - Saturday, 13 - 15 February 2020

11:00am - 7:00pm

Venue

Cairo International Convention Center (CICC)

Cairo, Egypt

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